Tips for your next email blast

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Getting ready to send your next email blast and wondering what you can do to improve your results?

This post was written for you.

I hope you enjoy it. Barbara

Here are five simple tips for your next email blast, or eblast.

1. Don’t think of it as an email blast

If you’re just “blasting” out information sporadically whenever you have the time, you need to reevaluate your email marketing strategy.

Focus on creating a thoughtful email marketing plan that consistently delivers value to your subscribers and your business.

Rather than blasting out information, think of email marketing as a way to interact with your customers and prospects, build relationships, and drive valuable repeat business.

Look for opportunities to engage your subscribers by offering useful tips, providing exclusive discounts, or giving your subscribers the opportunity to share feedback.

Learn MoreHow to Plan an Effective Email Marketing Strategy

2. Get to know your subscribers

Once you’ve taken a second look at your sending strategy, you’ll need to take steps to better understand your subscribers. Who they are, what they’re interested in, and how you can improve your relationship with them.

The more you think about your subscribers, the more you’ll realize the different groups you’re trying to talk to all at once.

While some people on your email list may be lifelong customers, others may be completely new to your business.

Rather than “blasting” all of your contacts with the same information, take the time to figure out how to deliver a more personalized experience to each of your subscribers.

Consider creating separate email lists to better target your different types of contacts. Here are a few examples of how different industries segment their list:

  • A nursery will email its residential customers about new spring plantings and its commercial customers about availability of bulk mulch.
  • A cosmetics boutique will email one coupon to customers who buy makeup and another to those who buy skin-care products.
  • A financial services firm will email tax prep customers a timely IRS filing reminder and another to financial planning clients about rebalancing their portfolios.

3. Make your emails interactive

When you approach emails with an eblast mentality, you risk forgetting that your emails should inspire action and elicit a measurable response.

Make your emails interactive and give your subscribers a clear call to action so they know how to take the next step.

Should they read an article on your website? Purchase your new product? RSVP to your event?

Your email design should be clean and focused — with every element in the message supporting the goal of your message.

Learn More: How to Instantly Increase Engagement in Your Emails

4. Provide value

Today, consumers expect more from the businesses they interact with online and off.

With so many brands competing for their attention in all the places they visit every day — whether it’s through TV, email, or social media — consumers have gotten better and better at filtering out messages that aren’t relevant to their needs or interests.

If you want your audience to remain engaged with your content, you need to make sure you’re offering something of value. For some readers, that means offering a special discount or an exclusive promotion to your email list. For others that could mean offering a how-to article from your blog or a piece of content that’s more than just the typical sales pitch.

Make it valuable, make it relevant, and make it something your audience would thank you for.

If you’re not sure what to send, add a Poll to your email and ask your subscribers what information they’re most interested in.

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5. Measure your results

If you’re not measuring your results, how could you ever hope to improve on the work you’ve been doing?

One of the biggest benefits of using an email marketing service, like Constant Contact, is it’s easy to track your email marketing results.

Your email marketing reports will tell you exactly how many people are opening your emails, clicking your links, and even sharing your content. They’ll also provide insight into the type of information your audience is most interested in and will provide a benchmark to improve upon every time you hit send.

Whether you’re trying to learn more about your readers, provide valuable content, or increase sales — your email reports can help.

Use these tips to improve your next email blast

Thinking of your email blasts as a powerful marketing tool is important to get you in the right frame of mind.

Develop a plan to communicate with your subscribers effectively, start sending valuable and engaging messages, and measure the impact of your efforts to make sure you’re on the right track

Sign-up for email marketing today

How to Generate Marketing ROI Through Email Marketing

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Email offers the highest and most measurable returns for businesses.With all the attention garnered by social media and smartphone app marketing, some might regard email marketing as old-fashioned compared to newer tech toys. The contrary is true, however, as email marketing not only remains effective and widely used, but forward thinking businesses are employing customer relationship management, or CRM, to create better targeted and highly personalized customer messages to their data base. Email Marketing reaches customers where they spend a lot of time each day — their inbox.According to a report from the Direct Marketing Association, 66 percent of consumers have made a purchase online due to an email marketing message.For retailers considering where to spend their marketing dollars, few more cost-effective options are better than email. And since response rate is easily tracked, it will always be an excellent tool for determining a retailers return on investment.The Direct Marketing Association reports that email remains unbeaten, with ROI still almost $41 per dollar spent. It has maintained its dominant position in relationship to other Internet channels, which remain far behind in their ROI results: mobile, $10.51; social media, $12.71; display, $19.72 and search, $22.24.But while collection of customer data becomes easier over time, experts say that many retailers are using this valuable information to market directly back to their customers.Its like retailers forget that the customer likes them already and that the customer wants to know more about their business through email. Personalize the MessageTo make email marketing effective, retailers and businesses alike must build a robust customer list to spread the word , wide and far. Fortunately, there are many ways to do this, whether via the low-tech route of sign-up cards at every table, point-of-purchase reminders that lead customers to sign up online or through their smartphones.

All three options are highly successful in enticing customers to contribute information.The best lists are those that capture the most information about each customer. Not only does that cover the basics of names and email addresses, but also the next steps, such as birthdays and special anniversaries, preferred product items — even favourite local sports teams. Clever businesses know to build special events around this idea to encourage likeminded customers to join in the fun.Also, it’s wise to find out what customers want from your emails. Do they want to know about product updates, promotions, special events and clubs tied to your store? Knowing this information allows the retailer to better target promotions to those who want them rather than sending out a generic email.Not everyone wants the same deal — they want what they want based on who they are. People who deliberately opt in to an email offer want to think they’re special, part of a club of customers who are the only ones getting that offer. You don’t put those offers on Facebook.Sending emails without a clear idea of who’s receiving them depersonalizes the message and makes it ineffective.When someone supplies their email, they want to be contacted. The customers who give us their emails actually want to be part of our loyalty program. They also expect to get some sweet deals.Your email marketing tool must allow for the following to make you a better marketer:

  • Easy self-service local marketing. Especially true for first-time marketers. Owners must be able to market locally within a strong brand identity, and evaluate and improve ongoing efforts.

  • Brand control. Choose a system that allows you to create templates for any marketing that you will carry out, such as email for customer birthdays, new menu items, events or specials. Make sure you can lock down branded sections while providing customizable sections for specific information.

  • List growth. Keep your network’s email lists and sales growing with sign-up tools for Facebook pages and websites as well as business signage or receipts that enable mobile texting or scanning to join.

  • Administration portal. You must be able to track success at both the local and network level through an easy-to-use dashboard.

  • Support. Your online marketing vendor also should provide expert technical and marketing support and services directly to anyone in the network who needs guidance.

Constant Contact and Retail Makeover are working together to help you become a better marketer!

Here is your get started link

Day #110 - Creating a Promotional Calendar

Creating a Promotional Calendar

“Planning is bringing the future into the present so that you can do something about it now” ….. anonymous quoteHave you ever shopped in a store that was dull and boring? You may not even recall the name of the shop because it was simply that uninteresting. As a retailer, you don't want your store to become one of those lackluster shopping experiences. A great way to avoid becoming mundane is by strategically planning promotional events for your retail store.This isn't the twice-a-year markdown sale your store has when you place all the season's leftover items on a table and smack a "Reduced" sign on the front. No, what I am referring to is a specially orchestrated promotion that can have a significant impact on product demand and sales. By planning exciting events over the  year, you're giving customers a reason to return to the store on a regular basis.What events did you have as part of your February Promotional Calendar?

Here are some ideas:

  • Valentines' Day
  • Ground Hog Day
  • Family Day
  • Was it's your store's  Anniversary
  • Your Birthday
  • Are you still clearing winter product
  • Is there something going on locally that you tagged into
  • Did you launch a new product
  • Was there a special interest event, like evening yoga classes

You should have 1 to 3 events happening each month.  Start with putting  a promotional calendar  together then send  the message out thru Constant Contact. This process  will Increase Awareness =  which Increases Traffic  = which Increases Sales.

 

12 Days of Christmas Promo - Part 4

We are going to leave Debbie on the 5th day of Christmas ..... but you get the idea.  Many of you have written me about what a great idea this is, so make sure you put this into next years promo calendar.Here are the lyric to the 12 days of Christmas if you have forgotten them:On the first day of Christmas,my true love sent to meA partridge in a pear tree.On the second day of Christmas,my true love sent to meTwo turtle doves,And a partridge in a pear tree.On the third day of Christmas,my true love sent to meThree French hens,Two turtle doves,And a partridge in a pear tree.On the fourth day of Christmas,my true love sent to meFour calling birds,Three French hens,Two turtle doves,And a partridge in a pear tree.On the fifth day of Christmas,my true love sent to meFive golden rings,Four calling birds,Three French hens,Two turtle doves,And a partridge in a pear tree.On the sixth day of Christmas,my true love sent to meSix geese a-laying,Five golden rings,Four calling birds,Three French hens,Two turtle doves,And a partridge in a pear tree.On the seventh day of Christmas,my true love sent to meSeven swans a-swimming,Six geese a-laying,Five golden rings,Four calling birds,Three French hens,Two turtle doves,And a partridge in a pear tree.On the eighth day of Christmas,my true love sent to meEight maids a-milking,Seven swans a-swimming,Six geese a-laying,Five golden rings,Four calling birds,Three French hens,Two turtle doves,And a partridge in a pear tree.On the ninth day of Christmas,my true love sent to meNine ladies dancing,Eight maids a-milking,Seven swans a-swimming,Six geese a-laying,Five golden rings,Four calling birds,Three French hens,Two turtle doves,And a partridge in a pear tree.On the tenth day of Christmas,my true love sent to meTen lords a-leaping,Nine ladies dancing,Eight maids a-milking,Seven swans a-swimming,Six geese a-laying,Five golden rings,Four calling birds,Three French hens,Two turtle doves,And a partridge in a pear tree.On the eleventh day of Christmas,my true love sent to meEleven pipers piping,Ten lords a-leaping,Nine ladies dancing,Eight maids a-milking,Seven swans a-swimming,Six geese a-laying,Five golden rings,Four calling birds,Three French hens,Two turtle doves,And a partridge in a pear tree.On the twelfth day of Christmas,my true love sent to meTwelve drummers drumming,Eleven pipers piping,Ten lords a-leaping,Nine ladies dancing,Eight maids a-milking,Seven swans a-swimming,Six geese a-laying,Five golden rings,Four calling birds,Three French hens,Two turtle doves,And a partridge in a pear tree!Best;Barbara

12 Days of Christmas Promo - Part 1

This  is a great version of the holiday classic 12 Days of Christmas. Many of the retailers I coach create there own product offering and use this theme. This gets customers coming back to your store more often just before Christmas.Let's follow one of my clients, Sunnyside Cottage in Santa Rose, over the next twelve days.Great idea for any retailer.  Have a look; click the image below to see the entire promo page.The 1st Day of Christmas Deal :

Day #97 - Your Customer Base

How does my customer base impact my business and how can I expand it?

Read what I shared with my Retail News readers early this year.[fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"]"Barbara Crowhurst"Barbara[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Day #75 - Video Newsletters

Video Newsletters:

I love this one and wanted to share it with you!This arrived in my in box today. Here is a sample of the next generation of newsletters with a personal message just for me from  none other than Oprah.  Check this out -  for those of you who want to reach out to your customers  in a personal way and invite  them to shop  in your store,  try dropping a video into your next newsletter.Make sure I get a copy.Barbara

Day #64 - Preparing For The 4th Quarter - Part 4 of 14

Build Your Database:

It’s a very busy time of year but don’t forget to capture customer contact info to grow your database.Barbara"Building Customer Database"

Day #58 - Asking For Customer Contact Information

Some  really easy tips on how to do this:"Contact Customers"

  1. Start asking for customers emails.  Not Asking is one of the biggest problems I see daily in my work with retailers .  Data base marketing works , so I want you to start thinking in this way.  Please remember  - the biggest untapped sales potential is right there in-front of  you. By  inviting   existing customers to come  back  regularly  to your store you increase your sales.
  2. Train your staff to ask every customer for their email address. Be diligent; here is an idea that works give your staff $1 for each e-mail they collect. This works like a charm.
  3. The customer must feel there is value in it for them to give you their email. Make sure you deliver  value. Make the promise to  your customers very clear.  Let them know  that they will have  instant access to unadvertised specials and customer-only updates?
  4. Write up a script and keep it by the cash until your staff have to memory what you want them to say."Retail Counter"
  5. Your job as a retail store owner  is to follow up regularly with your customers. Contact your customer list monthly through e-blasts, Face Book, Twitter, and Linkedin etc.
  6. Looking for a very easy way to manage your newsletter and customer data base use  Constant Contact (  Steve link to my affiliate )

Barbara