Creating a Promotional Calendar
“Planning is bringing the future into the present so that you can do something about it now” ….. anonymous quoteHave you ever shopped in a store that was dull and boring? You may not even recall the name of the shop because it was simply that uninteresting. As a retailer, you don't want your store to become one of those lackluster shopping experiences. A great way to avoid becoming mundane is by strategically planning promotional events for your retail store.This isn't the twice-a-year markdown sale your store has when you place all the season's leftover items on a table and smack a "Reduced" sign on the front. No, what I am referring to is a specially orchestrated promotion that can have a significant impact on product demand and sales. By planning exciting events over the year, you're giving customers a reason to return to the store on a regular basis.What events did you have as part of your February Promotional Calendar?
Here are some ideas:
- Valentines' Day
- Ground Hog Day
- Family Day
- Was it's your store's Anniversary
- Your Birthday
- Are you still clearing winter product
- Is there something going on locally that you tagged into
- Did you launch a new product
- Was there a special interest event, like evening yoga classes
You should have 1 to 3 events happening each month. Start with putting a promotional calendar together then send the message out thru Constant Contact. This process will Increase Awareness = which Increases Traffic = which Increases Sales.