Day #87 - Cyber Monday

Cyber Monday is a marketing term for the Monday immediately following Black Friday, the Friday following Thanksgiving Day in the United States, created by companies to persuade people to shop online. The term made its debut on November 28, 2005 in a Shop.org press release entitled "'Cyber Monday' Quickly Becoming One of the Biggest Online Shopping Days of the Year". According to the Shop.org/BizRate Research 2005 eHoliday Mood Study, "77 percent of online retailers said that their sales increased substantially on the Monday after Thanksgiving, a trend that is driving serious online discounts and promotions on Cyber Monday this year (2005)". In 2006, Shop.org announced that it launched the CyberMonday.com portal, a one-stop shop for Cyber Monday deals. In 2010, comScore reported that consumers spent $1028M online on Cyber Monday (excluding travel, 2009: $887M), the highest spending day of 2010. Cyber Monday has become an international marketing term used by online retailers in Canada, the United Kingdom, Portugal, Germany, New Zealand and Chile.

What are you doing to drive your customers to your website to buy on line?If you aren't doing anything!  why not?   Why are you letting  shopping dollars go else where.BestBarbara

Day #86 - Black Friday

What is this curious tradition from the US, and increasingly marked presence of this event in Canada.The retail border has no crossing guards I found out. Let's read what Wikipedia had to say about this holiday.Black Friday is the day following Thanksgiving Day in the United States, traditionally the beginning of the Christmas shopping season. On this day, most major retailers open extremely early, often at 4 a.m., or earlier, and offer promotional sales to kick off the shopping season, similar to Boxing Day sales in many British Commonwealth countries. Black Friday is not actually a holiday, but most non-retail employers give their employees the day off, increasing the number of potential shoppers. It has routinely been the busiest shopping day of the year since 2005,[fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"][1] although news reports, which at that time were inaccurate,[2] have described it as the busiest shopping day of the year for a much longer period of time.[3]The day's name originated in Philadelphia, where it originally was used to describe the heavy and disruptive pedestrian and vehicle traffic which would occur on the day after Thanksgiving.[4] Use of the term started before 1966 and began to see broader use outside Philadelphia around 1975. Later an alternative explanation began to be offered: that "Black Friday" indicates the point at which retailers begin to turn a profit, or are "in the black".[5]For many years, it was common for retailers to open at 6:00, but in the late 2000s, many had crept to 5:00 or even 4:00. This was taken to a new extreme in 2011, when several retailers (including Target, Kohls, Macy's, Best Buy, and Bealls) will open at midnight for the first time, forcing employees to either go without enough sleep or miss all or part of Thanksgiving with family. A backlash has resulted, with an online petition gathering more than 184,000 virtual signatures urging Target to let their employees have Thanksgiving with their families instead of their employer.[6] Walmart will open at 10:00 on Thanksgiving night and Toys 'R' Us at 9:00. In 2010, Sears was open on Thanksgiving day.Because Thanksgiving falls on the fourth Thursday in November in the United States, the day after occurs between the 23rd and the 29th of November.From Wikipedia, the free encyclopedia.

Here is an article By DEREK ABMA, Postmedia News November 24, 2011 7:38 AM,

Black Friday makes mark in CanadaFrenzied first day of Yule shopping traditional in U.SA "Black Friday" sale sign greets shoppers at Atmosphere at City Centre mall in Edmonton.Photograph by: Bruce Edwards, The Journal, Postmedia NewsAn aspect of U.S. culture has been gradually creeping into Canada, and you might notice it at some stores over the next few days.Black Friday is the day after Thanksgiving in the United States and marks the unofficial start to the holiday shopping season there. Stores offer enticing deals in hopes of attracting Americans who - after a relaxing day of turkey and football - realize they only have about a month left to shop before Christmas.Canadian retailers, in recent years, have become increasingly aware that Canadians have been taking notice of the Black Friday hoopla. Many of them cross the border to take advantage of deals offered in the U.S.Douglas Porter, deputy chief economist of BMO Capital Markets, said the idea of Black Friday is becoming a bigger deal in Canada, but data doesn't yet indicate it is an overly significant factor in holiday shopping here.That's in contrast to the United States, where it's the busiest shopping day of the year. In Canada, that's usually Dec. 23."Our sense is that (Black Friday) is slowly but surely finding a bit of an echo in Canada," Porter said. "Retailers here do feel at least some need to answer some of the very high-profile discounting that we see in the U.S."As in past years, Walmart Canada will have a sale starting Friday that lasts through the weekend. This year, for the first time ever, it will be billed explicitly as a "Black Friday" event."Our research shows that over 70 per cent of Canadians recognize the term (Black Friday)," said Susan Schutta, Walmart Canada's director of corporate affairs.Other retailers also are joining the fray.Victoria Spada is spokesperson for Toys 'R' Us Canada, which is offering discounts for a week starting Friday. She said if Canadian retailers don't step up to get the attention of shoppers at this time of year,  many of their dollars will be crossing the border for the rest of the holiday season."Black Friday sales in the United States are typically a huge draw, not only to the U.S. consumer but also to a Canadian consumer," she said."Obviously, we see Canadians wanting to do their holiday shopping - whether it's beginning it or just finishing those holiday wish lists - south of the border. Consequently, that means a loss of sales for local retailers and the Canadian economy itself."Future Shop is offering in-store-only bargains on Thursday and sales that include items online and in stores from Friday through Sunday."We know Canadians love to shop, and they're becoming more familiar with the U.S. version of our Boxing Day, which is Black Friday," said Elliott Chun, communications manager with Future Shop.Promotional efforts by Canadian retailers are falling short for some, such as 30-year-old Kim Piewes of Ottawa, who has made shopping in the U.S. on Black Friday a tradition for several years."Canadian retailers offer Black Friday sales? I had no idea," she said when asked if discounts here would make her reconsider her cross-border trips.Piewes said finding deals like a mitre saw for $35 U.S. that would go for almost $300 in Canada make the 200-kilometre trip to outlet stores just east of Rochester, N.Y., well worth the effort."There is no outlet in Canada that I have found that can compete with their pricing," she said. "My dollar has always gone further in the U.S."A recent survey for Bank of Montreal found that 18 per cent of Canadians polled said they would venture to the U.S. on Black Friday or at some other time for some holiday shopping. That was up from 13 per cent last year.While the Canadian dollar has slipped below parity with the U.S. greenback recently after spending most of the year at more than $1 U.S., it's still relatively high by historical standards at the mid-90-cents U.S. range. Porter said the power of the loonie is one of the main factors that has led to increased participation of Canadians in U.S.based Black Friday events, or cross-border shopping in general.He said if the Canadian dollar was in the low-to mid-80-cent U.S. range, which is where it should be based on its international purchasing power, "this really wouldn't be an issue at all."The Bay won't be holding a special Black Friday event, but shoppers will be able to save money during the store's holiday sale promotions, said Hudson's Bay Co. public relations director Geri McCuish. She said The Bay will continue to hold its heavily discounted "one-day" sale promotions leading up to Christmas. Asked if the store is worried about not jumping on the Black Friday bandwagon, McCuish did not appear to be concerned:"We have a our own Christmas and winter program," McCuish said. "We believe strongly that our marketing will work."© Copyright (c) The Montreal GazetteRead more [/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Day #77 - Christmas & Boxing Day Window Display Ideas

Display Ideas Using Shoppetalk Signage:

Order your Shoppetalk today.

Please send me pictures of your Shoppetalk windows. I'll post them on my blog and share your retail story with my readers.

Order your Shoppetalk today.

 

Day #77 - Christmas & Boxing Day Window Display Ideas

Display Ideas Using Shoppetalk Signage:

Order your Shoppetalk today.

Please send me pictures of your Shoppetalk windows. I'll post them on my blog and share your retail story with my readers.

Order your Shoppetalk today.

 

Day #73 - Preparing For The 4th Quarter - Part 13 of 14

Hands Free Shopping

"Hands Free Shopping"Offer your customer something to shop with a basket, a bag or   a buggy. Take their coats and other bags, offer to look after them. Do what ever it takes to make your customer feel wanted and cared for. Creating this type of shopping experience will come back at you with big rewards - loyal customers who buy.Barbara

Day #52 - How To Keep Customers In The Store Longer - Part 11 of 14

A Permanent Clearance Area:

Set up a permanent clearance area at the back of your store. It is a good idea.  Many customers love rummaging through[fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"]"Clearance Area"clearance areas.  Set this area up if you do not have one, this will keep customers in your store longer, looking for good deals.  As well, placing your sales items towards the back of the store will force customers to walk by the regularly priced merchandise before coming across the sale items, thus increasing the probability for sales of regular merchandise. Clearly, mark your sales prices on all your merchandise and on signs that will grab your customers' attention.Barbara[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Day #49 - How To Keep Customers In The Store Longer - Part 8 of 14

Promotional Area:"Promotiona Area"

In store, promotional and departmental signage is important in helping keep customers in your store. A well-signed store gives information to customers and again keeps them shopping longer.Barbara

Day #37 - Being Proactive, Part 3 of 4

Your  Promotional Calendar:"Promotional Calendar"

I’d like you to plan for 2 to 3 promotional events happening in your store every month that can include, sales,  special events, demos, educational programs, new product launches, special offers, parties, in store features, super clearances, and customer appreciation events. Just to name a few.Barbara

Day #35 - Being Proactive, Part 1 of 4

"Being Proactive"You have to make the front door to your business open. If you continue to think it will open by it self you may as well roll up your sign and go home. Increasing traffic from existing and new customers increases sales.Consumers are still spending money. With so many more shopping choices in your market place area – your understanding that you build your business one client at a time is crucial.  Consumers shop where they feel a connection and enjoy the shopping experience. There are many action points I could write about but here are my four favorites. These really work.

Part 1:

Cause Marketing

I love this. Stop just giving donations. Call up local groups or charities; let them know that you want to send them big fat checks this year. What you are "Target Marketing"asking them to do is to tell their membership about your store and what you sell. Further explain that for each of their members who shops in your store you will send  the charity or group 10% of what they  spend. Easy right. It really is. This idea will bring in new customers .Barbara

Day #27 - Preparing Your Store For The Big Sale

Your store must look like you are having a sale. You must change the traffic flow with tables, or fixtures, filled with merchandise.Setting up the Store:Your store must not look the same.  Pull racks outside and and at the front of the store. Neatness does not count  at a time like this. You must create a  state  of hyper buying. This is not business as usual.Signage:Bold exterior signage  on your window bold interior signage with the sale message.Greeter :Position one of your staff or yourself at the door. Greet customers as they come in and tell them what's going on.Sale tags:It's work to re-price. Studies show that retagging increases sales. Indicate the new price -  show the old price.  Make this happen any way you can. Trust me on this one.Decorate the store:It's about making the store look different.  Don't miss this one. Balloon and streams not your style,  look at the name of the sale and pull ideas for decor out of that.Have fun:What does that mean to you.  People love to shop at sales. Make them stay longer in your store and  shopping by adding to the spirit of it.Barbara