The Evolution of Customer Service in Family Owned Businesses

smart ideas Barb picI came a cross an informative article, while browsing on LinkedIn I know will resonate with a handful of my readers. Do you own a family run business? Considering your options?

Either-way this is a must read!

 


Remember the good old days when continued Customer purchases were usually yours unless you didn’t fix a problem… 1st Generation Family Run Business Owners businesses grow from:

passing the baton

  • Investing long hours of hard work and detailed attention to Customers

  • Getting to know Customers through long conversations over dinners!

  • Loyal Customers would tell business owners when something was wrong.

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  • These Customers would complain, even make a suggestion! And wait expecting to hear back from the owner, to tell them exactly how the problem would be remedied -then offer a discount or tangible evidence that the loyalty is appreciated!

  • Lastly, where the business is Family-Run often you’ll find the 1st Generation Owners calling up the 2nd Generation (Employees) to demand that Customers problems are fixed immediately -Not just when “[fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"][they] get around to it”.

   

Learn more, here's the Link...

The Evolution of Customer Service in Family Owned Businesses

Best,

Barb

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Check this list out! *10 Costly Mistakes Retail Sales Staff Make*

smart ideas Barb pic Are These Things Happening In Your Store?...  See A difference In Sales Within 7 Days & Nip These 10 Costly Mistakes In The Bud!

 


  
  1. Failing To Build Rapport With Customers. From a simple greeting to a little chat about niceties; non-sales-directed small-talk goes along way for developing an easier and more open mood within-your Customers.
  2. Failing To Find-Out The Requirements Of Your Customers.unnamed-2
  3. Focusing On Their Own Agenda Instead Of The Customers.
  4. Not Giving Customers Majority Of The Air Time.
  5. Confusing "Telling" with "Selling". Not listening nor hearing what Customer's are saying.
  6. Not Knowing The Prevailing Promotions, Specials Nor Regular Prices Of Products.
  7. Not Differentiating Product/ Service/ Store/ Company Enough To Create Additional Value In The Minds Of The Customer.
  8. Selling Too Fast.  Closing before the customer is ready to buy!
  9. Fail To Address Objections Properly.  Not realizing satisfactory resolutions of objectives are the Shortest Distance to Purchase.
  10. Not Taking Advantage Of Add-On-Sales. [fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"][As soon as the main purchase is done...] Introduce an additional product/service -when Customers are the most ready to entertain more items.

Related Links:

Best Practices To Increase Sales

Boost Your Christmas Sales

Best,

Barbara[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Day #123 - Easy Ways To Reward Your Staff

I loved this information and had to share it with you:

" One of the bigger challenges of being a manager or business owner is figuring out how to motivate and reward your employees. One of the key points in effectively managing human resources is to catch people doing something right and tell them about it immediately. It takes some work to recognize and properly reward your staff. The payoff can be huge – in a highly motivated and loyal crew that enjoys their work enough to become long-term employees that represent you and your business well. You may also find that you have created a culture where people are eager to apply to work for you because of your reputation of treating employees well.Here are a  few suggestions on ways you can reward your staff – without breaking the bank.On a daily basis you can try to greet every person by name and with a genuine smile. You want your employees to know that you value their place in your organization. Getting personally involved has limits but a simple; “I hope your dog is doing better after his surgery” or “I’m sorry your son was sick and missed school yesterday” shows compassion and interest and means a lot to a person. Take every opportunity to praise them in public. A little goes a long way. It takes a little planning and preparation but rewarding your employees does not have to be expensive. Being effective may require a concerted effort and a time commitment but the effort does pay off. "

Easy Ways to Reward Your Staff

Say thanks:• Smile• Discounts for staff• Promote from within• Give credit• Birthday cards• Bring treats• Movie passes• Buy a soda• Lunch with the boss• Staff uniforms• Newsletter recognition• Send to conferences• Special parking place• Employee of the month• Day off• Free massage• Casual dress day• Book or magazine• CD or tape• Nominate them for an award• Wash their car• Have a contest• Ask for their advice• Gift certificates• Name an award in their honor• Photo on the wall of fame• Thank you card• Boss for a day• Make a button• Pat on the back• Handshake• Bottle of water• Special coupon• Listen• E-mail a thank youAs always;BestBarbara