Are men the salvation of brick-and-mortar retail?

Mall retailers have long considered women to be their primary shoppers, but all that might be about to change.  A study from new product solutions provider First Insight found that men are more likely than women to want to touch and feel a product before buying it, more likely to pay full-price at a retail store, and less likely to turn to Amazon for a cheaper alternative.

I loved this post and knew you’d be interested in reading about this issue. Enjoy Barbara

2018 Holiday Retail Survey

Consumers are optimistic about shopping during the 2018 holiday season. This year’s holiday retail survey digs deep into consumers’ shopping behaviors, perceptions, and attitudes to help retailers make the most of this opportunity.

All Systems Go

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The forecasts are in and optimism abounds for the upcoming holiday season. Deloitte’s annual holiday economic forecast projects total retail sales will increase 5 –5.6 percent, with online sales likely rising 17–22 percent during the 2018 holiday season. Fascinating Information.

Online Shopping Goes In-Store

At the base of Canadian Tire Corp. headquarters on Yonge St. near Eglinton Ave., a small, chic experiment is taking place.

Humble products, including baseball caps and cotton T-shirts, toques and hoodies, branded North Point, hang like designer wear off elegant racks in a small concept store being tested. The atmosphere is spare and white and bright.

It’s not just a different look for the retailer, which also runs more workmanlike Mark’s stores. Beside the wall of sneakers and shoes at the concept store is a tablet, where customers can swipe to find the shoe they want, to see whether it is in stock in their size, and have a sales associate bring it out of the storeroom to try.

In the store’s change room, another tablet. A shopper with an armful of products to try on can order a different size or colour, or a different product altogether — perhaps a pair of shoes suggested by the interactive tablet — without having to poke their head out of the room, flag down an associate and wait while the associate searches the floor and returns.

Loved this article. I know you will too.

What in the World Is Causing the Retail Meltdown of 2017?

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Really found this post interesting. Had to share it with you. Here are three explanations for the recent demise of America’s storefronts.1. People are simply buying more stuff online than they used to.The simplest explanation for the demise of brick-and-mortar shops is that Amazon is eating retail. Between 2010 and last year, Amazon’s sales in North America quintupled from $16 billion to $80 billion. Sears’ revenue last year was about $22 billion, so you could say Amazon has grown by three Sears in six years. Even more…..Read more : What in the World Is Causing the Retail Meltdown of 2017?

Tips for your next email blast

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Getting ready to send your next email blast and wondering what you can do to improve your results?

This post was written for you.

I hope you enjoy it. Barbara

Here are five simple tips for your next email blast, or eblast.

1. Don’t think of it as an email blast

If you’re just “blasting” out information sporadically whenever you have the time, you need to reevaluate your email marketing strategy.

Focus on creating a thoughtful email marketing plan that consistently delivers value to your subscribers and your business.

Rather than blasting out information, think of email marketing as a way to interact with your customers and prospects, build relationships, and drive valuable repeat business.

Look for opportunities to engage your subscribers by offering useful tips, providing exclusive discounts, or giving your subscribers the opportunity to share feedback.

Learn MoreHow to Plan an Effective Email Marketing Strategy

2. Get to know your subscribers

Once you’ve taken a second look at your sending strategy, you’ll need to take steps to better understand your subscribers. Who they are, what they’re interested in, and how you can improve your relationship with them.

The more you think about your subscribers, the more you’ll realize the different groups you’re trying to talk to all at once.

While some people on your email list may be lifelong customers, others may be completely new to your business.

Rather than “blasting” all of your contacts with the same information, take the time to figure out how to deliver a more personalized experience to each of your subscribers.

Consider creating separate email lists to better target your different types of contacts. Here are a few examples of how different industries segment their list:

  • A nursery will email its residential customers about new spring plantings and its commercial customers about availability of bulk mulch.
  • A cosmetics boutique will email one coupon to customers who buy makeup and another to those who buy skin-care products.
  • A financial services firm will email tax prep customers a timely IRS filing reminder and another to financial planning clients about rebalancing their portfolios.

3. Make your emails interactive

When you approach emails with an eblast mentality, you risk forgetting that your emails should inspire action and elicit a measurable response.

Make your emails interactive and give your subscribers a clear call to action so they know how to take the next step.

Should they read an article on your website? Purchase your new product? RSVP to your event?

Your email design should be clean and focused — with every element in the message supporting the goal of your message.

Learn More: How to Instantly Increase Engagement in Your Emails

4. Provide value

Today, consumers expect more from the businesses they interact with online and off.

With so many brands competing for their attention in all the places they visit every day — whether it’s through TV, email, or social media — consumers have gotten better and better at filtering out messages that aren’t relevant to their needs or interests.

If you want your audience to remain engaged with your content, you need to make sure you’re offering something of value. For some readers, that means offering a special discount or an exclusive promotion to your email list. For others that could mean offering a how-to article from your blog or a piece of content that’s more than just the typical sales pitch.

Make it valuable, make it relevant, and make it something your audience would thank you for.

If you’re not sure what to send, add a Poll to your email and ask your subscribers what information they’re most interested in.

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5. Measure your results

If you’re not measuring your results, how could you ever hope to improve on the work you’ve been doing?

One of the biggest benefits of using an email marketing service, like Constant Contact, is it’s easy to track your email marketing results.

Your email marketing reports will tell you exactly how many people are opening your emails, clicking your links, and even sharing your content. They’ll also provide insight into the type of information your audience is most interested in and will provide a benchmark to improve upon every time you hit send.

Whether you’re trying to learn more about your readers, provide valuable content, or increase sales — your email reports can help.

Use these tips to improve your next email blast

Thinking of your email blasts as a powerful marketing tool is important to get you in the right frame of mind.

Develop a plan to communicate with your subscribers effectively, start sending valuable and engaging messages, and measure the impact of your efforts to make sure you’re on the right track

Sign-up for email marketing today

How to Spend the Last 10 Minutes of Your Work Day

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The last 10 minutes of your day can also be the most crucial. It’s a time where you can prep for the next day, organize your work-space, sign out of email and reflect on what you achieved in the past eight hours. In the end, you should feel confident and proud when you walk out of the office.Read more:Also check out:5 Daily Habits That Will Increase Your Productivity Levels5 Habits of Successful People Before 8 a.m.

Enjoy;

Barbara

The Best Sounds for Getting Work Done

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Great info on the topic of  Sounds for getting work done.  Hope you enjoy it. Best BarbaraThe right kind of sound can relax your mind, hone your focus, drown out distractions, or get you pumped to kill your to-do list. We've assembled some research and free resources to help you create your own best workspace soundtrack. Read More ….

Study: Why shoppers choose offline over online

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Physical stores still have some key benefits over online retail. I found this info very interesting. Hope you do as well.An overwhelming majority (72%) of U.S. consumers cite “the ability to touch, feel and try products” as their top reason for shopping brick-and-mortar. That's according to a new study by Mood Media, “The State of Brick & Mortar: 2017,” which reveals consumer insights regarding the in-store customer experience and in-store shopping behaviors. The study is based on a survey of more than 11,000 consumers in nine countries across the globe, including Australia, China, France, Germany, the Netherlands, Russia, Spain, the United Kingdom and the United States.Mood commissioned the survey to better understand what influences consumers’ decisions to choose brick-and-mortar over online shopping, what they most enjoy and don’t enjoy about the in-store experience and what most motivates them in the physical store. The study also explores the influence of a store’s atmosphere – including music – on the overall shopping experience. Read More….