Are men the salvation of brick-and-mortar retail?

Mall retailers have long considered women to be their primary shoppers, but all that might be about to change.  A study from new product solutions provider First Insight found that men are more likely than women to want to touch and feel a product before buying it, more likely to pay full-price at a retail store, and less likely to turn to Amazon for a cheaper alternative.

I loved this post and knew you’d be interested in reading about this issue. Enjoy Barbara