IKEA pick-up and orders points

IKEA responds to the incredible growth of retail sales online. Have a look at what IKEA is doing.

IKEA pick-up and order points

Image 2016-02-08 at 11.54 AM

Image 2016-02-08 at 11.54 AM

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There are more ways than ever to bring IKEA products home. With IKEA's pick-up and order points, you get to shop for your favourite products online and have them delivered for only $20 to a location near you.Coming soon to Whitby and St. Catharines. PICKING UP YOUR IKEA ORDERPlease bring a valid government-issued photo ID and your proof of purchase. For fast service, enter your order number at the kiosk located at the pick-up counter. You have up to 7 days to pick up your order. The $20 delivery fee to the Pick-up and order point is non-refundable. If you wish to designate another person to pick-up your order, they must bring:A forwarded copy of your proof of purchase with your written consent, including the full name of the designated personMatching government-issued photo ID.Please consider the size of your vehicle, as your order may be larger and heavier than expected due to packaging. If your order doesn't fit, delivery service is available at the Pick-up and order point. $20 SHIPPING FEEThe flat rate fee covers the charge to deliver your purchase to the Pick-up and order point, and applies to all orders regardless of size. More importantly, it can help you save. Ship as little as a single sofa or as much as an entire kitchen all for just $20. Whitby Location:

Day #111 - World's Biggest Shopping Malls

" Shopping, eating and entertainment: malls are the home of all these activities. But some homes are bigger than others. Much bigger actually.

So, if you thought walking across your local mall was tiring, you will be out of breath while exploring one of these 10 biggest shopping malls in the world. It’s interesting to note than nine out of 10 are in Asia (with our West Edmonton Mall being the only exception) and the top two are in China (although, not all the shopping space has been leased out). Pretty reflective of the economy, eh? "Click here to see Ten Biggest Shopping MallsBestBarbara

Day #93 - Driving the Average Sale

Tips to share with your staff that will improve sales immediately:

Product Knowledge:

You cannot sell what you don't know about. Knowing the features, and benefits, of all the products you carry is the goal.  You must set this as a priority for your staff.

Complimentary Items:

Knowing what goes with what, and how complementary items support the main items you sell is the key. Developing that expertise is what you want in your staff.

Pick of the day or Store Owner's pick:

Place this product which will become part of your  add on sales program near or on the cash counter.

Do not prejudice the sale:

Assume your customers are open to buy and that they have the money to spend.

Sales Figures:

Do not assume that your staff knows what your average sales figures are, or what they mean; tell them.

Sales training:

Next  train your staff by role playing to sell add-on items. Start this today; watch what happens!BestBarbara

Day #80 - Face-time With Your Customers

Designate high traffic times in your store:

Align your staff to traffic, not transactions. Sounds simple enough, but is something many retailers overlook. Staff scheduling is tricky at the best of times, but aligning your staff resources to when customers  are in your store will help you maximize your chances of converting more of them into buyers. Pay particular attention to lunchtime or late afternoon  when store traffic can be way up.  Matching staff schedules and attention  to traffic volume and timing in your store will help improve your chances of converting more. All support activities such as display, unpacking, dusting ,rearranging are keep to a minimum or totally stopped during these designated times. It's all about  helping the customers to buy.Best;Barbara

Day #63 - Preparing For The 4th Quarter - Part 3 of 14

Advertising and Promotion:

Advertising and promotion continues through this time frame roll out your plans to increase your customer base. Contact customers who shop in store regularly by phone, mail or email. Tell them what’s going on and why they need to drop by.Barbara

Day #56 - Retail Window Signage for Fall

Your store can now compete with the big guys; Shoppetalk will give you the edge!Signage is one of the most important ways to convey your message to customers. Your store name, promotions, pricing, and product information should  be conveyed through signage.As a customer walks by your store, you have about 3 seconds to let them know what they will find inside. What message are you sending? Professional signage will attract the customer, provide just the right amount of information and invite the customer to enter your store or try your product.Barbara

Day #44 - How To Keep Customers In The Store Longer - Part 2 of 14

Drawing customers into your store and keeping them in your store longer is doable and in your hands. You increase sales when your traffic increases; these two things have a direct correlation with each other. Do you know, the longer a customer stays in your store, the more products they are exposed to, and the more they potentially buy. Studies show that a customer needs to stay in a retail specialist store up to 7 minutes before they really start shopping and really start buying. Check this out against what is happening in your store. Invite customers into your store and keep customer shopping  in your store longer.

Here is a must do list for you- Part 2

A great staff with strong people skills is who you want working for you. Staff that make customers feel welcome and staying longer in your store. Customer service is not just telling a customer "hello"; it is also about helping them to their car with their packages and making sure, they had a great experience while shopping in your store. Each customer should be treated the same and given equal attention whether they buy something or not. Treat your customers with respect, and always go the extra mile for them.

"Great Staff"

Barbara

Day #42 - What Retailers Must Know In A Competitive Marketplace

“Who should I consider my competition and what should I do to position my store in a competitive marketplace ?”. Great question. I get asked this several times a week during my one on one coaching sessions.Simply stated your competition is any store that carries similar products to you.  In most marketplace areas there is a healthy mix of large to medium store sizes. Although in some marketplaces the shear number and mix  is overly healthy. Hear this from my experience. Don’t place a store in an area that is saturated. Look else where. If you are a store that has been in a market place for a while and has  been affected by growing competition read on. You must step up your attention to the following details.Retail specialty stores and large chains coexist with in a market place area.  Let’s be more specific and clarify who the competition really is in your market[fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"]place. Step one is to designate your market place. With a bird’s eye view map of your location in front of you, put a dot where your store is then draw a circle on the map with a 25 kilometer radius then complete the full circle. You have just designated your market place. Research shows that the average  Canadian consumer will not travel more then 25 Kilometers approx. to shop. Now list the competitors in your market place.

What you need to know about your competitors:

  1. the products or services they provide and how they market them to customers
  2. the prices they charge
  3. how they distribute and deliver
  4. the devices they employ to enhance customer loyalty and what back-up service they offer
  5. their brand and design values
  6. whether they innovate - business methods as well as products
  7. their staff numbers and the caliber of staff that they attract
  8. how they use IT - for example, if they're technology-aware and offer a website and email
  9. who owns the business and what sort of person they are
  10. their media activities - check local newspapers, radio, television and any outdoor advertising
  11. their online presence - check online networking sites as well as their website

Studies show people purchase a higher percentage of their merchandise from the mass merchandisers and consequently a lower percentage from local merchants. Despite this reality many retail specialty  stores thrive and survive in competitive market places.Strategies and best practices must be implemented to overcome pricing issues  and wider product  selection .Customer service, treat each customer as your best customer. Customers want value for their money these days. It’s simple deliver the best customer service in your market place area. It’s good business and customers will show their appreciation by coming back and shopping at your store for a life time. As well they will spread the word and tell their family and friends about you.[/fusion_builder_column][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"]"Gift Shop"Niche products and services are custom made for retail specialty stores. By understanding your market place and the needs of your customers the  products you offer will be more appealing.  Also, focus on what makes your business unique and different from the other businesses in the area.Store design can set you apart from your competition. Retail specialty stores have the luxury of creating a comfortable, cozy atmosphere within their stores. This gives your store a personality which is often lacking at the big stores.Relationship selling is what must be happening in your store. You want to gain the trust of your customers and have them coming back to your store for years to come. It’s a win win situation for both you the store owner and the customer. Remember it costs 5 times more to get a new customer into your store  then keep an old one.Product knowledge in the hands of a well trained staff. That’s what people are looking for. Consumers have confidence in sales people that know their stuff . Make sure that people think of your store first when they think of their shopping experience and who to buy what they need from.Check out what I have shared with you. Your point of difference in your area is to deliver great customer service , sell niche product and services, and create a friendly, cozy store thru your store design. Create relationships with your customers while selling what you carry and be known for having the most comprehensive knowledge about the products you sell.Barbara[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]