Displays That Will Get Customers Sticking Around The Store Longer

Q: What are some of the most effective ways to make the kind of display that will get customers sticking around the store longer.A: A few ideas on displays that promote sales:

  1. Set up several feature areas in your store. Tables are best. These areas bring your store to life and are points of interest. They slow down shoppers.

  2. Use cross merchandise technique to showcase multiple items and how they work together. This creates interest in add on sales.

  3. Your sales staff should be trained to use these feature /cross merchandized display as a sales tool.

Q: What are some tips on putting up effective displays on a budget?A: Many retailers still buy props for display set up. Not the right way to think. Everything you use in a display other than the actual fixture or table and may be the risers are for sale. I do not recommend retailers spend any money on props. If you have it, you sell it! What I do suggest is that within your display grouping you use multiple products and products with many heights to create flow and impact.Q: How can a manager find inspiration for non-holiday themed displays?A: The manager should be following a promotional calendar for each month. That’s 3 to 4 events happening in the store, more than enough activity to support their merchandising program other then holidays.Q: Is there such a thing as too little or too much when it comes to displays?A: Interesting questions. The display is always defined by the space provided. In my years of being a visual merchandiser and that’s 37 years, retailers struggle with this for sure. I would recommend hiring a VM. They are worth the money. Sales will go up for sure. But, in the mean time, bring more products out of the stock room make your store look lush!Q: What should be the creative angle when the idea is to gin up sales?A: Complex questions. Displays are the icing on the cake. They alone will not completely gin up sales. It’s selling the right product at the right time, it’s training staff to sell, and it’s creating a customer experience to say the least.Q: Are there any cardinal sins when it comes to displays?A: Ample lighting, most stores skimp on lighting because it’s expensive. Lighting has been shown to be one of the strongest influences in retail selling. My other pet peeve is not using signage to complete displays. Signage is a silent sales person when everyone is busy. Of-late, chalkboards have become very popular again. “If you feel stuck please contact Retail Makeover we can help you.”

Day #130 - Manufactures Display Units

Manufactures display units - should you invest in them?

Retail News Article: Ask BarbaraRead what I have to say about Investing in  manufacturers display units.[fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"]Best;Barbara[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Day #121 - Partnering With Canadian Cancer Society

I am very proud to let you know that:

WALLTALK is Partnering with the Canadian Cancer Society

Ronda Pegnam, president of Walltalk, a leading manufacturer of decorative quotes and words for walls, announced that the company will partner with the Canadian Cancer Society commencing with the April Daffodil Campaign. This initiative, which will run until the end of 2012, aims to raise both awareness and money by manufacturing and selling two specially marked inspirational wall décor quotes to their retail customers.Ronda Pegnam, president of Walltalk, a leading manufacturer of decorative quotes and words for walls, announced that the company will partner with the Canadian Cancer Society commencing with the April  Daffodil Campaign. This initiative, which will run until the end of 2012, aims to raise both awareness and money by manufacturing and selling two specially marked inspirational wall décor quotes to their retail customers. From the sale of each quote sold, $1 will be donated to the society in support of cancer information and support services.WWW.WALLTALK.CADon't forget to have a look at Shoppetalk today;BestBarbara

Day #119 - Retail Makeover at Grady's

Retail Makeover Grady's Feet Essentials Ltd.:

It was my pleasure to be part of the Grady's team as the retail store designer.  Rebranding Grady's for today's market place.  Tony and Kelli are very pleased with the results and have seen a consistent increase  in sales.

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Before:

[/fusion_builder_column][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"]

After:

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Congratulations Kelli and Tony, Grady's Feet Essentials Ltd.

Very BestBarbara[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Day #112 - Retailing In A Pop Up World

The future is temporary:

Retailing in a pop up world

I found this article to be very interesting.  Enjoy the read...By Doug Stephens

Reebok pop-up store New York City

The concept of pop-up retail has been around for more than a decade.  Vacant, a company out of Los Angeles, California is credited with pioneering the concept of pop-up shops in North America, after seeing similar concepts in Tokyo.  They observed that Japanese consumers would sometimes line up for hours to buy limited edition goods.  Once stock was sold out, the store would simply close until new stock arrived.  This led Vacant to innovate the current model for pop-up, whereby stores would open for a defined period and then simply close, only to pop up later in a different location.Until 2007 however, pop-up shops, while intriguing, were regarded largely as a novelty.  The retail industry remained dominated by the foundational precept that stores were more permanent things.   The goal of most retailers remained long-term, favorable leases in locations with trusted consumer traffic levels. This was how retail was done and how it was won.

Popping Up Out of the Ashes

The economic collapse of 2008 brought new opportunities for pop-up retail.  Landlords who were reeling from fallout in the commercial real estate market entertained previously unthinkable, short-term agreements for their space, paving the way for a host of temporary retail installations.  From Los Angeles to the mean streets of New York, the economic meltdown spurred a brilliant series of unique and daring pop-up concepts.Above all else, these concepts seemed to breathe new life into a retail industry that had become fat and lazy, in the days leading up to the financial crisis.  Retail had too long depended on excess consumer spending to buoy demand. Only when the bottom fell out of the market was it apparent just how unremarkable most retail had become.In a sea of sameness, these unique and fleeting pop-ups caught the attention of consumers and made retail interesting again.

From Novelty to Strategy

Today, pop-up has become a legitimate channel strategy.  Everyone from Walmart to Hermes has turned to these temporary formats to reach consumers where their full-line stores couldn’t.Entire cities have embraced the concept of pop-up retail as a means of revitalizing urban neighborhoods.  One example, Oakland California’s Pop Up Hood concept, offered 6 months of rent-free space to independent merchants to test out their retail concepts in designated parts of Oakland.Even entertainment moguls Jay-Z and Kanye West opened a pop-up shop last year in New York City to commemorate the release of Watch the Throne.  The store was open for one weekend only.Technology is also fueling more creative approaches to pop up.  Augmented reality applications are transforming inanimate spaces into engaging consumer buying portals – trips through the looking glass.  Net-A-Porter’s recent launch of its Karl Lagerfeld line, whereby the outside of the store became a living interaction point for mobile device wielding consumers, is one such recent example.Net-A-Porter uses augmented reality to wow crowds at their Karl pop-up stores

Commercial Real Estate Redefined

What these and other concepts point to is an historic move away from retail being solely about established patterns of consumer traffic and purchase intent based on familiarity.  The new consumer is seeking surprise and excitement from retail and is in many ways returning to its pre-industrial revolution roots and the concept of the travelling market.For the commercial real estate industry, the writing may be on the temporary wall.  The success of pop-up retail signifies the need for less permanent real estate overall.  It’s logical to expect more retail chains to move to a mix of flagship (got to be there) locations and opportunistic, temporary installations to create excitement and capture sales. The commercial real estate professional of the future may be relied upon as much for their keen sense of guerilla marketing instinct as they are for their knowledge of the market overall.BestBarbara

Day #96 - Increase Xmas Sales with Shoppetalk

" Effective use of signage can increase your retail sales by 20%"  -  I want this for all of you!

Shop on line at:

       The feedback I am getting from retailers is fantastic.

Testimonial:

From Alice a retailer who is using Shoppetalk for the second time this Christmas:" What I notice is that more customers stop in-front of my windows and come in . I am getting more traffic and sales are up. Thanks Barbara and the team at Shoppetalk""Barbara Crowhurst"You are very welcome Alice. Love to hear from other retailers who are using Shoppetalk.Best;Barbara

Day #90 - Loblaws Opens at Maple Leaf Gardens

Recently, I went on location to visit the  new Loblaws store in Toronto.  I was excited about what I saw and experienced, and wanted to share the story with you.It's  Retail..... at it's best. Congratulations Loblaws!

Customers lined up as Loblaws opens upscale Gardens store (courtesy The Toronto Star)

Day #81 - Why Display Is Important To Retailers

Why Display Is Important To Retailers

... especially at Christmas time"A better organized  store means  sales go up" ...  quote from  me barbara crowhurstWhy Display is Important to your Retail Business:o      Over stimulated customer, and there are a lot of us around these days, need things made easy. Good displays make an easier shop with products presented in a unified way.o      First Impressions. You don’t get a second chance here. Displays that are done right support your brand image and what you are all about as a retailer.o      Competition. There’s a lot out there. Be the retailer everyone else talks about. Make a commitment to have great displays thru out your store.o      Makes shopping easy. Having good display in each department of your store will help better traffic flow. Better traffic flow gets consumers seeing more of your merchandise and staying in your store that magic 7 minutes - when they start to make more buying decisions.o      Multiple sales. Magical words to retailers at Christmas time.Acheson's in Orangeville is ready for Christmas . This is an A+ Christmas  Customers Experience !Thank you for sharing  your store with  us Dianne.Barbara  

Day #78 - Diary Of A Great Promotion

This was our second Lole event in 2011:

The first was held in April. The most recent event was held Thursday, November 3 from 12 noon to 8 pm. We sent invites for Lole Customer Appreciation Day at our store a week and a half in advance and a reminder notice the day before. Our data base has 1,500 good addresses.  614 or 41% opened the first invite, over 300 the second.We served refreshments and snack boxes (raisins & nuts), had hourly draws for Lole product, free gift with purchase over $50 and a grand prize draw for a $350 Lole parka. Our sales rep from Ottawa joined us and was very helpful in promoting the brand and assisting customers. Our displays featured Lole product and signage. We also printed window and in-store posters. A few of our staff were were yellow Lole t-shirts. The event was well attended; for the most part they were determined to purchase a Lole product, and in many cases more than one. Our immediate priority after the event was to order more stock! Our  Lole rep and I are discussing our next event (April 2012).Thank you Diane Petryna, of Take a Hike, for sharing your event with us.Here are a few things that great promotions do for your businesses .

  1. Increase sales
  2. Increase awareness of your store
  3. Add new customers to your customer list

Barbara