Day #45 - How To Keep Customers In The Store Longer - Part 4 of 14

Part 4 - Good Traffic Flow:

Traffic flow does not happen by accident - wide isles contribute to the way customers travel thru your store and ultimately to the easy of their shopping experience. Take a tape measure out and make sure your minor isles are a minimum of 3 feet wide. Crowded aisles actually cost you sales. Consumers like a selection but not if it means sacrificing comfort while shopping. "Good Traffic Flow"Be sure your store is designed to allow adequate space between aisles and keep walkways free of merchandise. Cramped spaces can ruin a shopping experience and turn off a customer. Fewer products with less shelving units and wider isles will net you higher sales. You want customers to move deep into your store, staying longer.Barbara

Day #44 - How To Keep Customers In The Store Longer - Part 3 of 14

Studies show that a customer needs to stay in a retail specialist store up to 7 minutes before they really start shopping and really start buying. Check this out against what is happening in your store.

Here is a must do list for you- Part 3

Make the customer comfortable. If you see a customer coming in with bags or heavy coats, offer to take these items and keep them safe while they shop. If "Comfortable Customers"customers come into your store more often then not with children create a play area for your customers children. If husbands accompany your female clients on a regular bases, set up an area where the partner can be comfortable and let her shop.Barbara

Day #20 - What's Your Conversion Rate?

Is there room for improvement in your store? There is always room![fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"]"people in a mall"If 30 people come in your store today, and you sell only to 15 people, that means only 50% of the customers that came in made a purchase. You can barely pay the bills with that conversion rate. You spend a lot of money to try and get new, and existing, customers to come into your store; start selling to more of them.Barbara[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]