The Customer Experience
Action points for you to take to increase sales and margins:
- Increase the number of staff you have covering peek hours. More staff means more customer attention and higher conversion rates.
- Invest in sales training. A better trained sales staff provides the service that customers are looking for. A better trained staff participate more directly in the sales culture of the store. Retail Makeover University Online
- Be the expert. A knowledgeable staff is what customers want. Product knowledge training is vital to your success.