Santa Rosa Retail Makeover - Part 4

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Retail lighting for Debbie's front window displays:

Q: Are the display windows being lit effectively?
A: No this is an area that Debbie will have to address.

Q: Is there a dedicated lighting source in the display windows at Debbie's store?
A: No there was none; the window displays were depending on light from within the store.

Q: What is the best type of lighting to install for a window display?
A:  Halogen track lighting; the plan will be to install the track on the ceiling right down the middle of the window display area.  With  a minimum  of one halogen bulb/50w per  2 ft of track.

Q: How does mother nature effect display window lighting?
A: If you are in strip plaza or stand alone store outside light will be a strong factor and effect what can been seen in your window display. Notice, because of the intense light factor from mother nature, that on most days your store windows look black and your store looks closed. Your in-store window lighting has to counter balance mother nature, and that means a lot of good lighting has to be installed.

Q: How about Mall lighting?
A: Most Malls understand the lighting issue and look to showcase the front of your store. The light level in Malls is usually adjusted to make your window display lighting effective. If this is not happening you know what needs to be done.

General info:
My pet peeve, the flashing open sign. Please try not to use them.

As always thanks for checking in this week. Now go and see what upgrades you need  to make to your  window display lighting design. Not sure please contact me.

Next week in part 5, I have a look at Debbie's Cash Counter Lighting. You won't want to miss what I have to share with you .

I hope you enjoyed our Retail Makeover this week. Don't forget to work along with us; contact me, let me know how you are doing or if you have any questions.

Have a great week.

Your Retail Makeover Business Coach

Barbara

Santa Rosa Retail Makeover - Part 3

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Here we are, saying  hello and meeting for the first time. I thought you might like to meet  Debbie. Your going to see a lot of her in the up coming episodes."Hello, I'd love a makeover. I think I'm doing a pretty good job but I'd like to take it to the next level. I have too many categories and lose sight of my goal of creating an emporium of memories, smiles, delights, treasures and beauty.I try to use vintage display pieces but often feel I'm not showing my product to it's fullest. "Thank you,Debbie McCormick, ownerSunnyside Cottage Gifts, Toys & Home DecorThanks for checking in with our Retail Makeover this week. Next week I'll take a look at store front signage.  You won't want to miss what I have to share with you.Don't forget to work along with us week by week.   Let me know how you are doing or if you have any questions.Have a great week.Your Retail Makeover Business CoachBarbaraemail: barbara@retailmakeover.cawebsite: www.barbaracrowhurst.com

Santa Rosa Retail Makeover - Part 2

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[fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"]On arrival I review Retail Store Impact just before I meet with Debbie in Santa Rosa California. It's just before opening around 9.30 am. It's the quiet before the storm! I'm checking the impact of Debbie's store.Here are the questions I ask myself . I've put the answers and my observations below each one.Q: When is the first time the store comes into view?- from the street ? from the parking lot? what do I see ?A:  The store is  hard to see  from the street. Trees in the way.  This older strip mall  has not been updated since it was built. Not retail friendly at all. From the parking lot you can start to see the store signs but not very well. This landlord should work with the tenants to upgrade the facade of this tired mall.Q: How does the speed of the traffic impact how the store is seen?A: From the street if your driving by -  the only store you can pick out is the large  organic food store. Every other retailer in the strip is invisible. Remember we  are talking about increasing traffic . So if new customers  driving by  can't see that your store is even there . That's just wrong.Q: What is the effect of parked cars? from a distance ? up close?A: From a distance the cars cover the store. I'll share how important  store signage is because of that very reason next time. The closers you get the more of the store is exposed. But because this older type strip mall allows parked cars in front . Half the store will always be covered. It's not until you get just in-front of the store that all is reveled.[/fusion_builder_column][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"]Q: What's happening around the area in general? is it tidy? does it have a updated look?A: The area is clean and generally tidy but oh so screaming for an update.Q: What's happening on either side of the store?A:  The store is well situated. On one side  is the big organic food store. It's always good to be next to a big anchor with lots of traffic. The  other side of the store is an open corner with  a long walk way.Q: Is Debbie's store better or worse looking then her neighbors?A: This store looks very good but need a little TLC.Q: Is the WOW factor happening at Debbie's store?A: The WOW factor is not going on quiet yet. But it will be very soon.Thanks for checking in with our Retail  Makeover  this week.  Next  week I take a look at store front signage.  You won't want to miss what I have to  share with you.Don't forget to  work along with us week by week.  Go out of you store today and check out your Store Impact. Let me know how you are doing or if you have any questions.Have a great week.Your Retail Makeover Business CoachBarbara[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Santa Rosa Retail Makeover - Part 1

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Hi It's Barbara .......I'm here in Santa Rosa for my next Retail Makeover

[fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"]It's a Hot One (102 degrees)! Just arrived, looking forward to meeting Debbie MacCormick of Sunnyside Cottage who was the winner. I am scheduled to meet Debbie at 10 am.I'm excited as the whole team at the G&H channel and Retail Makeover have been working on this to happen for nearly a year.  Let's go; where is my GPS........

You'll see next week how much Debbie and I covered in just the first hour together!  We reviewed her store front, signage and store name.

These are all important concerns for you as a retailer as they are key marketing tools and make the first impression to attracting potential new customers. As I have taught you before, Increased Awareness =  Increasing  Traffic = Increases Sales.

Until next week from Beautiful Santa Rosa California, your Retail Makeover Coach Barbara Crowhurst.

 

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